Orthodontic Dreams vs. Realities
Trading time for money – the orthodontic associate hiring decision for an Orthodontist.
The orthodontic market in North America is a rocket ship. For the financially inclined, it’s growing at a 17% CAGR year over year, which is equivalent to the surge in web browsing service growth we saw in the early 2000’s. For anyone that’s been involved in this industry since that time, whether they are a practicing orthodontist or a rep for an equipment manufacturer, life has been good. If you’ve lived in this community for a while, you’ll run into a former Align executive that had equity in the early days, or an OSO/DSO leader who took a bet on accumulating practices and hear some version of the same statement, “I don’t need to work, but I love Ortho too much, so I stay.” It’s a rare thing to find a market sector that can be so lucrative but also fulfilling, but like any giant wave, other surfers have taken notice of the Dental equivalent of Nazaré Beach, and they want to give it a go.